Scan the business. Undoubtedly, this is one of the biggest challenges of today, especially for companies that have not been digitalized, and for decades, they do more of the same, with little innovation. Questions such as Omnicanality, Augmented Reality, Big Data, Analytics are turning a completely different and more and more difficult language to be understood for companies that have not been able to scan or connect to their new customers and the new reality
And more than being an inevitable future, there are numerous gains in making the company more digital, which will from enabling a larger and unlimited climbing in sales, even reducing or at least improving the way you control inventories and processes. But how to create a digital culture if your consumers do not seem to be so digital to your business like everyone around you think and talk?
In fact, virtually everyone is already "scanned" today, the question is how we are approaching this scanning for your business
One of the ways I believe you can approach your brand and your consumers can be exactly using "ride" systems and operations that are already successful, to create something close or similar to your business
If we talked in a few years ago, for being a whole new term for the vast majority, there would be a need to explain what is indeed, and to "create culture" of use of the new technology. Nowadays, and may not matter the distant corner of the country you are, maybe mention that it works like "That pokémon game", which put the animals in the real world, it would be, as the saying goes, halfway Andada
Likewise, we are surrounded by new technologies and applications that have already gained sufficient scale and culture so that they are considered as "consolidated" market culture. Using something already created by these applications and platforms, it may be something that enables you no longer need to "invent the wheel" to make your client more "digital"
Thinking about the applications that have already consolidated cultures, today we already have more text messages, voice and video than we use the phone with whatsapp; We already know how to ask for food for any application, like in IFood; We already know how to choose on a menu the program you want at the time you want, like Netflix; Among so many others
That way, what can you take today from each of these business for your own business? What if contact with your consumer were as personalized and rich as in whatsapp? And if you buy something in your store were as simple as asking for something in iFood? And if you choose a fashionable "look" in your store was as simple as navigating between categories and possibilities in Netflix?
Enjoy the ride of who already "opened the trail," or the way for what works on the market
Enjoy the digital ride
A big hug and good sales

For More amazing articles, please visit My Articles