I see music. It's more than just...what I hear. When I'm connected to something, I immediately see a visual or a series of images that are tied to a feeling or emotion. A memory from my childhood, thoughts about life, my dreams or my fantasies and they're all connected to the music. And I think that's one of the reasons why I wanted to do a visual album; I wanted people to hear the songs with the story that's in my head, cause it's what makes it mine. That vision in my brain is what I want people to experience the first time



I feel like, right now, people experience music differently. I remember seeing Thriller on TV with my family. It was an event; we all sat around the TV and now, looking back, I'm so lucky I was born around that time. I miss that...immersive experience. Now, people only listen to a few seconds of a song on their iPods - they don't really invest in a full album. It's all about the single and the hype, there's so much that gets between the music and the artist and the fans. I felt like 'I don't want anybody to give the message when my record is comnig out. I just want this to come out when it's ready and from me to my fans'. I told my team 'I wanna shoot a video for every song and put them all out at the same time', everyone thought I was crazy but we're actually doing it. It's happening



I wanted to make this body of work and, I feel like it's something that's lost in Pop music. I wanted people to hear things differently and have a different first impression. Not just listen to a ten second clip but see the whole vision of the album. It was important that we made this a movie, we made this an experience. I wanted everyone to see the whole picture and to see how personal everything is to me. I would make my best art and just put it out and that's-that's why it's out today